Privacy Policy

Effective Date: February 25, 2013
Last revision: June 9, 2014


This Privacy Policy is incorporated by reference into the AptaraDirect Conversion and Distribution Agreement and Site Terms of Use. The term "Aptara," "we," and "us" includes Aptara, Inc. and our affiliates and subsidiaries. The Privacy Policy explains how Aptara may:
  • collect,
  • use, and
  • disclose
information we obtain through the Site.

"Personal Information" means information that alone or when in combination with other information may be used to readily identify, contact, or locate you, such as: name, address, email address, or phone number. We do not consider Personal Information to include information that has been made anonymous so that it does not allow a third party to easily identify a specific individual.

  1. AptaraDirect.com and Personal Information Collection
  2. How AptaraDirect Uses Your Information
  3. AptaraDirect May Disclose Your Information
  4. Security of Your Information
  5. Children's Privacy
  6. International Users
  7. Update Your Information or Pose a Question or Suggestion
  8. Changes to Our Privacy Policy and Practices
I. AptaraDirect.com Personal Information Collection  

We collect Personal Information when you:
  • register to use the Site
  • use the Site; and
  • communicate with us.
We also collect information, such as anonymous usage statistics, by using cookies, server logs, and other similar technology as you use the Site.

Registration. To create an account, you must provide Personal Information, such as your name, email address, username, and password. You may also provide other optional information.

Social Login. When you use your social media credentials to log into the Site, we collect Personal Information from the social media website. For example, when you log in with your Facebook credentials, we may collect the Personal Information you have made publicly available in Facebook, such as your name and profile picture or logo. We may also collect the number of friends or connections you have.

Using the Site. We collect information you post through the Site. For example, we collect the information you submit to request a digital conversion estimate or make an order.

Making Payments. When you make payments through the Site, you may need to provide Personal Information to our third-party service providers, such as your credit card number.

Customer Support. We may collect Personal Information through your communications with our customer support, marketing, and sales teams.

Cookies, Automatic Data Collection, and Related Technologies. The Site collects and stores information that is generated automatically as you use it, including your preferences and anonymous usage statistics.

When you visit the Site, we and our third-party service providers receive and record information on our server logs, including your IP address, and from cookies and similar technology. Cookies are small text files placed on visitor's computer to store their preferences. You can use your browser to block and delete cookies from your browser. However, if you do that, the Site may not work properly.

By using the Site, you are authorizing us to gather, parse, and retain data related to the provision of the Site.

II. How AptaraDirect Uses Your Information   

We use Personal Information to
  • provide and improve our services; and
  • communicate with you.
We do not rent, sell, or share Personal Information about you with other people or nonaffiliated companies for direct marketing purposes.

We may use aggregate information for any purpose, including for marketing purposes.

Internal and Service-Related Usage. We use information, including Personal Information, for internal and service-related purposes and may provide it to third parties to allow us to facilitate the Site. We may use and retain any data we collect to provide and improve our services.

Communications. We may send email to the email address you provide to us to verify your account and for informational and operational purposes, such as account management, customer service, or system maintenance.

Marketing. We do not rent, sell, or share Personal Information about you with other people or nonaffiliated companies for their direct marketing purposes. We may use your Personal Information to enable the delivery of online advertising on this website and otherwise facilitate transmittal of information that may be useful, relevant, valuable or otherwise of interest to you.

Aggregate Data. We may aggregate data collected through the Site and use it for any purpose. This data may be made anonymous.

III. AptaraDirect May Disclose Your Information   

We may share your information:
  • with our third-party service providers;
  • on the Site;
  • to comply with legal obligations;
  • to protect and defend our rights and property; and
  • with your permission.
We Use Vendors and Service Providers. We may share any information we receive with vendors and service providers retained in connection with the provision of the Site. For example, we may share your order number and payment amount with our payment processing service provider.

As Required By Law and Similar Disclosures.
We may access, preserve, and disclose your Personal Information, other account information, and content if we believe doing so is required or appropriate to: comply with law enforcement requests and legal process, such as a court order or subpoena; respond to your requests; or protect yours, ours' or others' rights, property, or safety.

Merger, Sale, or Other Asset Transfers. If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of company assets, or transition of service to another provider, your information may be sold or transferred as part of such a transaction as permitted by law and/or contract. We cannot control how such entities may use or disclose such information.

We may also disclose your Personal Information with your permission.

IV. Security of Your Information   

We take steps to ensure that your information is treated securely and in accordance with this Privacy Policy. Unfortunately, the Internet cannot be guaranteed to be 100% secure, and we cannot ensure or warrant the security of any information you provide to us.

By using the Site or providing Personal Information to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of the Site. If we learn of a security system's breach, we may attempt to notify you electronically by posting a notice on the Site or sending an email to you. You may have a legal right to receive this notice in writing. To receive free written notice of a security breach (or to withdraw your consent from receiving electronic notice), please notify us at adhelp@aptaracorp.com

V. Children's Privacy   

We do not knowingly collect information from children under 13, and we do not want it. We will take steps to delete it if we learn we have collected it.

We do not knowingly collect, maintain, or use Personal Information from children under 13 years of age, and no part of the Site is directed to children under the age of 13. If you learn that your child has provided us with Personal Information without your consent, you may alert us at adhelp@aptaracorp.com. If we learn that we have collected any Personal Information from children under 13, we will promptly take steps to delete such information and terminate the child's account.

VI. International Users   

By using the Site, you will transfer data to the United States.

By choosing to visit the Site or otherwise provide information to us, you agree that any dispute over privacy or the terms contained in this Privacy Policy will be governed by the law of the state of New York and the adjudication of any disputes arising in connection with Aptara or the Site will be in accordance with the Terms of Use.

If you are visiting from the European Union or other regions with laws governing data collection and use, please note that you are agreeing to the transfer of your data to the United States and processing globally. By providing your information you consent to any transfer and processing in accordance with this Policy.

VII. Update Your Information or Pose a Question or Suggestion  

If you would like to update or correct any information that you have provided to us through your use of the Site or otherwise, or if you have suggestions for improving this Privacy Policy, please send an email to adhelp@aptaracorp.com.

VIII. Changes to Our Privacy Policy and Practices   

Posting of Revised Privacy Policy. We will post any adjustments to the Privacy Policy on this web page, and the revised version will be effective when it is posted. If you are concerned about how your information is used, bookmark this page and read this Privacy Policy periodically.

New Uses of Personal Information. From time to time, we may desire to use Personal Information for uses not previously disclosed in our Privacy Policy. If our practices change regarding previously collected Personal Information in a way that would be materially less restrictive than stated in the version of this Privacy Policy in effect at the time we collected the information, we will make reasonable efforts to provide notice and obtain consent to any such uses as may be required by law.

IX. Contact Information

To reach us, please contact us here:

Aptara, Inc.
3110 Fairview Park Drive
Suite 900
Falls Church, VA 22042
Aptara Direct